Google business on line tools and you will very quickly be overwhelmed. Its best to start off slow and gradually build up your arsenal of tricks. This way you work out what is best for you and your business. I have listed Viber first of all as we now use this as our primary way of calling clients. All you need is WI FI and the text and call is free. In these challenging times, saving money by utilising technology is the way to go! Thereafter I have listed my favorite programs that I use day in and day out with my team and my customers in my businesses. so far these are my most important on line business tools - so you know there is much value in the below resource for you. Hope it helps. Click on each logo and it will take you to the website! Enjoy!

Photobucket Viber – FREE - International free calls to other Viber users using 3G or Wi-Fi. Check your contacts, you can see which of your iPhone contacts is already on Viber. http://www.viber.com/
Photobucket Add This - Free – a great way to get more traffic, share and review your market analytics. An effective tool to add to any website. http://www.addthis.com/
Photobucket Alexa - Free – You get to claim your site, add your listing and then obtain Traffic metrics, search analytics, demographics and loads of tools to track activity on line for your websites. http://www.alexa.com
Photobucket Australian Bureau of Statistics - Free – Resource to plough through about Australian Trends in varying categories. Love this one stop shop for endless information for my market research. http://www.abs.gov.au/
Photobucket Best Practical - Free – I love this program. It is a Request Tracker – we use it for Customer Service, workflow Processes, change management and help desk ticketing. Great for managing team projects. http://www.bestpractical.com/
Photobucket Compete - Free – Compete allows us to monitor the traffic of our competitors. Very dynamic with loads of analytical tools to use. http://www.compete.com
Photobucket Craigslist - Free - is a popular community web service that offers a wide variety of products and services for sale. Like a rummage sale but filled with items that you actually want, this incredible free local resource is fast becoming one of the world’s most popular. I use it to find accommodation around the world when I travel. http://www.craigslist.com
Photobucket Dropbox - Free – effective way to back up, organise and share files. http://www.dropbox.com
Photobucket Elance - Fee with Results - wonderful way to access the global pools of talent and skills available. http://www.elance.com
Photobucket Event Brite - Free – on line ticketing program for any event – large or small. Although I only use for small events it makes it so easy to manage, printing attendees lists, invitations and reports. It also works really well with Mail Chimp – something that makes my life much easier when coordinating events for customers. http://www.eventbrite.com
Photobucket Facebook Places - Free – Geolocation is one critical tool for every business. Consumers look for Mobile to connect them with local when they need it. Imperative for every business to claim their Google Place and set up their own Facebook and Foursquare place. http://www.facebook.com/places/
Photobucket Flickr - Free – Similar to Photobucket, however Flickr gives you the ability to create and organise all sorts of cool things. http://www.flickr.com
Photobucket Flowtown - Free – a nice little resource about Social Marketing and the all too important ROI – Return on Investment. http://www.flowtown.com
Photobucket Foursquare - Free – Geolocation is one critical tool for every business. Consumers look for Mobile to connect them with local when they need it. Imperative for every business to claim their Google Place and set up their own Facebook and Foursquare place. www.foursquare.com
Photobucket Google Adwords - Free – Great little Keyword tool for researching the effectiveness of advertising and SEO. Available from your Adwords account, and also without an Adwords account. Let’s you test different versions of webpages simultaneously to determine which page is better at getting a specified result (for example, getting visitors to make a purchase). 
Photobucket Google Alerts - Free – set up keywords and track news and updates in your particular field. Be specific – this tool helps you to refine and define your business keywords – a great strategy in itself. You can monitor whenever someone on line mentions your company name. http://www.google.com/alerts
Photobucket Google Analytics - Free – This brilliant little tool keeps you in touch with your on line traffic – sources, referrals, statistics. This in turn means that I can make better decisions in a Publicity campaign based on the information I get from Analytics. http://www.google.com/analytics/
Photobucket Google Docs - Free – Project Management Collaboration, File Sharing and Editing. Great for teams working across the globe together on a project. I use Google Docs for my global and interstate clients as well as staff working from home and when working on a major Festival communicating with a Board of Directors. 
Photobucket Google Places - Free – Geolocation is one critical tool for every business. Consumers look for Mobile to connect them with local when they need it. Imperative for every business to claim their Google Place and set up their own Facebook and Foursquare place. 
Photobucket Hello Text - Free – A Social Media Dashboard – much more simple than Hootsuite so many of my customers find it easier to use. I suggest you begin with Hello Text and work your way up to Hootsuite. www.hellotxt.com
Photobucket Hootsuite - Free - This is another Social Media Dashboard to access all Social Media accounts at one time. Update all statuses with just one entry and even schedule status updates in advance. Heaps of statistical and resource extras. www.hootsuite.com
Photobucket Jing - Free - Jing enables you to capture whats on your computer screen. When I’m producing training videos for new staff or to introduce new software or processes, Jing is fast and easy to use. http://www.techsmith.com/jing/
Photobucket Mail Chimp - Free up to 2000 subscribers – Lost without this one. Free Newsletter on line program that manages our lists and campaigns. I love being able to link directly from a sign on form on each website to the Mail Chimp account. www.mailchimp.com
Photobucket Media Sync - Free – Media Relationship Management. This tool is great for us as it gives us access to contacts, blogs, databases and endless editorial opportunities that we leverage for our Publicity clients. It is here that we can engage and connect with key media that will actually make a difference for the campaigns we run. http://www.mediasynconline.com/
Photobucket Mint - Free – not just a budget but an exceptionally intelligent way of tracking your money through the potholes of your accounts and credit cards. Great personal finance manager – works for Small Business too! www.mint.com
Photobucket Paypal - Fee – but a very effective way to begin to accept payments on line. Great for small transactions under $1000.00. www.paypal.com
Photobucket Photobucket - Free – All our client projects have their own Photobucket account. Such a wonderful way to store and use images on line. http://photobucket.com/
Photobucket Photo Express - Fee – Royalty-Free Subscription Images and Pictures. Working in Publicity, the image is everything. We find that this site has the most variety providing options that no one else in our field is using – giving us a graphical edge. http://www.photoxpress.com/
Photobucket Quickbooks On Line - Free – If you are already a Quickbooks user. We all have our favourite Accounting packages and as I have used Quickbooks exclusively for the last two decades, I’m addicted! www.quickbooksonline.com
Photobucket Survey Monkey - Free – A great way to collect feedback and basic competitions. Easy to sync to Mail Chimp. http://surveymonkey.com/
Photobucket Slideshare - Free – Not only a great resource for a wide variety of information sources but a very effective way for training and promotion using the program video and slide presentations. http://slideshare.net/
Photobucket Skype - Free – where would I be without Skype? Free video calls anywhere in the world, plus a variety of packages available for higher quality calls. Skype has revolutionised the way we connect globally. www.skype.com
Photobucket Source Forge - Free – this site is invaluable for its directory and resource of Open Source Software. From free PDF creating software to password safes to mind mappers – you can find anything here. www.sourceforge.com
Photobucket Sugar Sync - Free – effective way to back up, organise and share files. http://www.sugarsync.com
Photobucket Wufoo - Free – Great resource for making your own on line forms – registrations, applications, surveys, heaps of templates to choose from. www.wufoo.com
Photobucket US Census - Free – For my networks in the US or anyone across the globe wanting to research markets there, love this site! http://www.census.gov/
Photobucket You Send It - Free – another file sharing site that we tend to use most of all as it is so user friendly. Great way to shift very large files. http://www.yousendit.com/